01 / 06 · Dashboard
True Net Revenue at a glance
Summary cards across Active Apps, Ad Spend, Total Net, and Estimated Revenue split by AdMob, Google IAP, Apple IAP. The profit gap, visible for the first time.
Reconciles every data source — via official API only
Google AdsAdMobApple Search AdsApple IAPGoogle Play IAPVoided Purchases APIApp Store ConnectMeta AdsGoogle AdsAdMobApple Search AdsApple IAPGoogle Play IAPVoided Purchases APIApp Store ConnectMeta Ads
The Problem
Your real revenue number lives across five dashboards and a spreadsheet.
For hybrid-monetisation apps running paid acquisition, the gap between gross revenue and what actually lands in the bank routinely runs 25–35%. In some markets and models, it's higher. Most publishers discover this in hindsight.
Platform
Every screen, every purpose.
Six core modules, each solving a real breakdown in how app publishers manage revenue today. Every screenshot is the live product.
02 / 06 · Integrations
The Spend–Revenue Pair model
Authenticate → Pair → Finalize. Pair each Spending Channel with its Revenue Source — every pair self-reconciles. Under 5 minutes from blank screen to live data.
03 / 06 · Apps Listing
Portfolio P&L in one scroll
Every app across iOS and Android — Revenue, IAP, Total Cost (USD + local), Net ($), colour-coded Growth Indicator. 54 apps, sorted by net. Role-scoped.
04 / 06 · Country-Wise
Bid intelligence by geography
3,962 country-app combinations with Previous/Current Bid history. Geo strategy moves from instinct to evidence — every country row has an action embedded in the numbers.
05 / 06 · Campaigns
315 campaigns, one view
Google Ads and Apple Search Ads side-by-side. Budget, Spend, CTR, CPC, Installs, Status. Net ROAS — not gross — reconciled through the pair model.
06 / 06 · Roles
Granular access for every team
Per-module permissions AND per-integration scoping — an agency sees only the 3 apps it manages. Every action logged. Compliance-ready.
Positioning
The category we are defining.
App publishers — whether solo founders, growing studios, or large organisations — share the same problem. AppRevBooster solves it for every decision-maker who cares about growth.
PRIMARY PILLAR · 01
True Net Revenue
The one reconciled profit number. Every income stream combined, every cost deducted. Store commissions applied per-transaction (15% or 30%), refunds from Voided Purchases API, ad spend, and territory tax. The figure your bank payout confirms.
Proof: Dashboard shows Revenue · Ad Spend · Total Net on a single chart. App rows: Est. Revenue → Total Cost → Net ($) → Growth %.
SUPPORT PILLAR · 02
Zero-SDK Architecture
Live in under 5 minutes via OAuth 2.0, .p8 key, and Service Account JSON. No developer. No app changes. No store review. Full retrospective history from Day 1 — not from signup-date-forward.
Proof: Integrations page uses Spend-Revenue Pair model. Apple IAP: drag .p8, enter 3 IDs, connect. Done in minutes.
SCOPE PILLAR · 03
Unified Revenue OS
One platform for every stakeholder — business owner, finance lead, growth manager, agency partner — with role-scoped access, white-label exports, and per-integration permissions built in.
Proof: Role Management supports per-module AND per-integration permissions. Same data, correctly scoped per role.
By the numbers
Built for real app economics, not a demo.
True Net · 30d
$0.00
Reconciled across 54 apps · target variance under 0.5% to bank payout.
Connected in
< 5MIN
OAuth · .p8 · Service Account JSON. No SDK, no developer.
0
country-app combinations tracked for bid intelligence.
0
SDKs required.
Campaigns reconciled
0
Google Ads + Apple Search Ads, net ROAS per country.
Voided Purchases API · live refunds · per-transaction commission
Every number on your dashboard links back to a source API in under 30 seconds. Audit-defensible by design. Used in finance close and board-ready decks alike.
Day-1 history
Up to 180 days retrospective on first session — not from signup-forward.
Who it serves
Built for every decision-maker who owns the revenue conversation.
From the solo founder wearing every hat, to the finance lead presenting to a board, to the agency partner advising multiple clients — every persona has a genuine reason to care about True Net Revenue.
🏢
ICP #1 · Highest WTP
Business Owner / Studio Founder
"I built this business. I know our downloads and our ad revenue. But I genuinely cannot tell you whether we made money last month — after everything is accounted for."
Business clarityInvest/pull back decisionsBoard confidence
📈
ICP #2
Growth & UA Manager
"I scaled a campaign to $3k/day on 220% ROAS. Six weeks later the bank payout showed it was net-negative the whole time. Store cut, refunds, and tax killed it."
True ROAS per countryBid on netScale confidently
💼
ICP #3
CFO / Finance Lead
"Reconciling five dashboards takes three weeks post month-end. I'm presenting a range to the board, not a number — and everyone in the room knows it."
Audit-ready numbersClose in daysDefend every figure
🌐
ICP #4
Mobile Marketing Agency
"Our clients see ROAS in their Google Ads dashboard themselves. Every QBR starts with 'so what exactly are we paying you for?' We need to show profit."
Irreplaceable partnerWhite-label QBRReferral revenue
Pricing
Scale-based. Never feature-gated.
Every plan includes the full True Net Revenue engine, all integrations, and all core reporting. Plans differ by portfolio size, data history, and team features — not feature unlock.